Screen shot from the Independent Times

The Independent Times

Published since 1929 and with over 120,000 readers in this Province, the Independent Times is the premier source for news and entertainment affecting the 50-plus demographic in BC.

What They Needed

The Independent Times required a web presence that would attract both potential advertisers and readers to the paper. The focus was not publishing the paper online, but rather to act as an online "teaser" to increase advertising sales as well as circulation.

The Results

Given that the typical reader of the Independent Times is over 55 years of age, accessibility was placed at the forefront of the web site's design. A white background was used to maximize readability and a tool to increase text size for those with limited vision was included via JavaScript. Also, links were placed on the right hand side of the page (where a user's mouse most often tends to sit) so as to limit the amount of movement required to navigate throughout the site for the benefit those with limited motor abilities—the "clickable" area of the links was also maximized for this purpose. Again, the site was hand coded adhering to web standards, again increasing usability for all potential users.

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