Todd Silver Design was sub-contracted to design the Vancouver International Jewish Film Festival's program. The program included not only a festival schedule and movie summaries, but longer pieces celebrating the role Jews have played in Hollywood.
A clean design was used throughout to keep the reader's focus on the movies themselves. Magazine-style pacing and crisp typography was utilized so that the 56 page program remained easily navigated. Strong imagery from the films was used to add both mood and colour to highlight the great variety of films emerging from Jewish Cinema.
An eminently legible program that draws the eye and allows the reader to find what they are looking for with a minimum of effort, this year's VIJFF guide is a vital tool in the Festival's marketing strategy.
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